2010 Moms In Business Unite Speakers
Session Track:
Keynote Opening Session / 10:00–11:30 am
Speaker Information:
CEO of BSM Media, award-winning author, radio talk show host, nationally known speaker and the foremost authority on marketing to moms, Maria Bailey, has been selected as the key-note speaker for the 2nd annual Moms in Business Unite Conference.
Maria Bailey brings a unique voice to today's moms. She is an award-winning author, radio talk show host, nationally known speaker and the foremost authority on marketing to moms. Each month she speaks to over 11 million moms on TV, radio, print and online. On radio, Maria is host of Mom Talk Radio the first nationally syndicated radio show for moms and Co-host of Good Day with Doug Stephan, the #7 ranked morning talk show in America. Online Maria is the Founder of BlueSuitMom.com, the award-winning Website for executive working mothers and Co-Founder of Newbaby.com and MomTV.com, the largest resource of online video for moms. Maria's articles can be found in Orange County Family, Hybrid Mom among other magazines. She is the author of "The Ultimate Mom Book" (HCI Books, May 2009).
Professionally, Maria is CEO of BSM Media, a full service marketing and media firm that specializes in marketing to mothers. The client list includes Disney, Build-a-Bear Workshop, Precious Moments, Dell, Cartoon Network, Warner Bros., Fisher Price, Tahitian Noni International and Zhu Zhu Pets. She has been an invited speaker to nearly half of the top 100 consumer brands. Her book, "Marketing to Moms: Getting Your Share of the Trillion Dollar Market" (Prima) was the first to examine the buying power of mothers and the most effective marketing initiatives to tap the $2.1 trillion market. In "Trillion Dollar Moms: Marketing to a New Generation of Mothers" (Dearborn) Maria focuses on the emergence of Gen X and Gen Y mothers and compares them to the Boomer mom segment. Her latest book, "Mom 3.0" examines reaching moms with new technologies, such as blogs, podcast and social networking.
Session Track:
A1 / 12:15–1:15
Session Title:
Your Rules, Your Hours, Your Dress Code: Creating an Entrepreneurial Mindset
Session Description:
Becoming an entrepreneur was a radical shift for Ann Vertel who transitioned from a successful twenty-year career as a Naval Officer to a work-at-home mom. From the restriction of rules to the freedom of the entrepreneurial mindset, her transformation was both challenging and thrilling. In this session, Ann will share with you how to recognize the difference between employee and entrepreneurial thinking, how your past doesn't have to equal your future, and why learning how to generate cash on demand may be more natural than you ever thought possible.
Session Track:
A2 / 1:30–2:30
Session Title:
Idea. Incorporate. INCOME!
Session Description:
Have you recently started your own business, or do you have a great idea you want to turn into a business? Worried that you don't know, what you don't know? In this information packed session, you will learn a host of valuable tools, strategies and tips to help you as you establish and grow your business into a thriving success! If you want to turn your great idea into a profitable company, work from home, embrace the pursuit of work/life balance and enjoy professional accomplishments, this session will benefit you!
Session Track:
A3 / 2:45–3:45
Session Title:
Triumphs and Trials of Starting a Home-based Business
Session Description:
As appealing as self-employment may sound, running a business and actually earning a sustainable living out of it is not a trivial task. Entrepreneurship involves risk taking, and having the stomach to manage the regular ups and downs associated with running a business. In addition, an often overlooked dimension of the entrepreneurship challenge is a business owner's personal life. Transitioning from a 9 to 5 employed position or a stay-at-home mom situation to self employment will no doubt accompany some life style changes, which can have consequences on family dynamics. This workshop will help moms looking to fulfill their entrepreneurial dream by addressing a number of issues and offering solutions for each: Why start a home-based business; Defining success, Choosing a business model that is aligned with your personal definition of success; Strategies to include a plan for your family in your business plan; Strategies to emerge successfully from harsh realities of running a startup; Where to find help, and resources in San Diego
Session Track:
A4 / 4:00–5:00
Session Title:
What you need to know to plan your website and marketing products to enhance your brand
Session Description:
This session's attendees will hear firsthand accounts of what you need to know before you speak a web designer or hire a graphic designer to create your website and other marketing materials. Attendees will learn what makes your brand and importance of consistency. In addition, they will expose to the key elements of create your website as an authority site.
Session Track:
B1 / 12:15–1:15
Session Title:
Small Business Technology: Tips and Tricks to Stay Current
Session Description:
Coming soon
Session Track:
B2 / 1:30–2:30
Session Title:
Tools in Your Tool Box
Session Description:
This presentation will enable you to better organize and follow-up on the results of your meetings. Additionally, you will be presented with the tools to develop an abbreviated, short-term strategic plan for your business.
Session Track:
B3 / 2:45–3:45
Session Title:
Recession-Proof Your Network
Session Description:
When times get lean, a strong network of business professionals is essential. Business leaders will tell you that the key to their survival in a down economy was their network. Those who were less connected floundered. Your network supplies you with ideas, information, resources and yes…referrals. The majority of us do not fully leverage the vast resources available to us through our networks. This talk will give you ideas on how to re-connect and strengthen the network you already have and how to find and pre-qualify others to add to it.
Session Track:
B4 / 4:00–5:00
Session Title:
The Web 2.0 Winning Formula: Your Business + Online Marketing = More Customers. Internet techniques that are 100% free and easy to learn
Session Description:
Attendees will not only learn amazing FREE ways to get their business online, but they will also walk away with a detailed game plan on how to set everything up for themselves. By attending this session, you will learn: an easy way to find out what your current ranking is in the world of the internet and how to improve it; why social media is SO IMPORTANT for your business and what to post and what NOT to post online; how to set up a Google Local Listing; blogging; using an automated system to periodically email current and past customers; how to manage important user review sites, like Yelp.com; and having a monthly newsletter.
Session Track:
C1 / 12:15–1:15
Session Title:
Achieve Leadership Genius
Session Description:
By attending this session you will take part in a journey that will help you fully understand what leadership is all about and what will be required from you to be able to become a great leader, depending on where you lead. During this session we will help you prepare for leading at a higher level by giving you the insights and tools you need to understand where your leadership behavior comes from and how you can adapt it to better serve those you lead.
Session Track:
C2 / 1:30–2:30
Session Title:
Ready to Hire? Must-Know Employment Law Pitfalls
Session Description:
Over 70% of employers fail to comply with state and federal employment laws. Failure to comply can result in penalties that exceed 10 times any actual liability. In this seminar you will learn how to properly classify your employees as hourly employees, salary employees, or independent contractors, how to calculate employee pay, overtime, and premium pay, how to properly provide mandatory breaks, and which employment law policies you must have in place to help protect yourself and your company from liability.
Session Track:
C3 / 2:45–3:45
Session Title:
Successful Financial Systems for Mompreneurs: Demystifying the Financial Side of Your Business
Session Description:
By attending this session, you will put yourself in the driver's seat of your business financial success. This session focuses on the most relevant and practical financial systems and solutions to support growing companies today, including cash flow management, financial analysis, leveraging your financial team, pros/cons of incorporating, and more. The program is designed for business owners with no financial experience. The techniques you will learn can be implemented immediately. Recommendation: bring your company Balance Sheet and Profit & Loss Statements.
Session Track:
C4 / 4:00–5:00
Session Title:
Access to Capital: Wells Fargo SBA Lending
Session Description:
This presentation will highlight the following for SBA Lending at Wells Fargo:
- What is an SBA loan?
- Uses of SBA loans
- Features / Benefits of SBA Lending
- SBA loan structures, pricing
- Credit guidelines – what banks are looking for
- How to prepare for an SBA loan application
Session Track:
D1/ 12:15–1:15
Session Title:
Leading People, Leading Teams
Session Description:
You have a vision and results to achieve. You depend on others to make it happen. How do you engage, motivate and leverage your employees, internal teams or external teams to accomplish results? In this session you will learn: the fundamentals of leading one on one and leading a team; the difference between a group and a team; the stages of team development and tips on what to do at each stage; and how to set up the team for success utilizing method called Team Chartering.
Session Track:
D2 / 1:30–2:30
Session Title:
Mind Mapping: Capture Your Creative Genius
Session Description:
Instead of having to force your ideas into neat, tidy boxes, use Mind Mapping techniques and technology to capture your best thinking. You will see a demonstration of MindManager software to manage projects, customers, tasks, research, etc. Mind mapping software is used by some of the greatest minds of our time to capture ideas, then to organize it, prioritize it in one visual place, and share it with everyone. That is an amazing business advantage that you will want to learn.
Session Track:
D3 / 2:45–3:45
Session Title:
Planning Backwards - Creating a Vision Board for Your Business
Session Description:
What good is having a vision for your business if it is not tethered to the realities of your day-to-day living? In this session we will translate your vision into a strategy that will help you realize your dreams. Create a personal vision board and get a clear picture of goals, actions, and timelines. "Vision without action is a daydream. Action without vision is a nightmare." Japanese Proverb
Session Track:
D4 / 4:00–5:00
Session Title:
Don't Just Think Outside the Box...Throw Out the Box!
Utilizing Your Creative Power to Build Your Business & Live Your Best Life
Session Description:
This motivational talk will inspire attendees to think bigger and embrace innovative strategies necessary to create their desired life. Discover how conventional thinking stifles us and steers us away from dream fulfillment. This talk will move beyond the discussion of work/life balance to embrace best practices for life and business. You CAN have it all. This session addresses how to understand and implement pure creative flow into your work and personal life, how not to allow other's limitations to limit YOU, and how to step beyond comfortable to discover your unlimited potential.
Session Track:
E1 / 12:15–1:15
Session Title:
The "Heart" of the Professional Woman: Moving Business Forward while Maintaining a Strong Marriage
Session Description:
The successful women can plow through the ups and downs of life like no other. She is unstoppable! Sounds good, right? The simple answer—yes, and...no. As the adage goes, "What's works in your career life doesn't always translate well to your home life." In fact, studies have shown a higher correlation between professional women and higher rates of divorce. By attending this session, you will learn how recognize and incorporate the warning signs into your "relationship preservation plan" to help you sidestep the chances of becoming a divorce statistic.
Session Track:
E2 / 1:30–2:30
Session Title:
The Fitness and Wealth Factor: Learn the 5 keys of having a body fit the entrepreneurial dream
Session Description:
This highly transformative presentation will wake you up to the power of becoming strong and energized for your big platform as a successful mom, wife and business owner. You will learn the 5 keys of the Body Reset Formula™ for creating long lasting fitness success, weight loss, increased focus and productivity. You will be led step-by-step to discover the six trigger six trigger foods that are weighing you down. And, you will take away 3 tools to help you eliminate false starts in fitness and move you to champion living.
Session Track:
E3 / 2:45–3:45
Session Title:
Living Your Life in Balance: Mentally, physically, Spiritually & Financially
Session Description:
As a physician who has traveled the world working with patients from the poorest women of Haiti, to the wealthiest of Southern California, Dr. Carolle has found that there four key components to being a truly healthy person: the mental, physical, spiritual, and financial aspects of health, which together contribute to overall well-being and quality of life. All of these elements affect one another, and they all can contribute to stress and physical problems. Just like a four-legged table, if just one of them is off kilter, the table will wobble.
In this talk, Dr. Carolle plans to give her audience "prescriptions" for health in these four areas of their lives.
Session Track:
E4 / 4:00–5:00
Session Title:
Your Health is Your Wealth: 5 Simple Steps to Stay Healthy on the Road to Success!
Session Description:
Do you often feel tired, irritable, achey, or light-headed? Every woman knows that successfully managing family and career takes a lot of energy. By attending this session, you will learn to implement simple solutions that have a tremendous impact on your health and, therefore, your success. Your whole family will benefit! You'll learn how to increase your energy, balance your moods, improve mental clarity and reduce stress. We'll create specific action steps so you can put this knowledge to work immediately.