Margaret McAllister - Red Kite Business Advisors

Session Track: Session 4 Next Level / Track C-4

Session Title: Environistas: Selling Green to Women

Session Description:

Women consumers purchase the vast majority of all products and services, and they’re more primed and ready to buy green than men. In this seminar, you’ll learn the economic clout women consumers wield; what they think, believe and buy; why most advertisers miss the mark in trying to reach them; how their buying power can be the tipping point for green products; and the secret to motivating their green-buying decisions.  Actionable tips will be included so you can hit the ground running when you return to your office!