Joanna Tsai - JYTLAW

Session Track: Session 2 Next Level / Track C-2

Session Title: From Estee Lauder to J K Rowling: The Making of a Billion-Dollar Idea

Session Description:

Uncountable ideas evaporated over time into thin air. Those who pursue their dreams must transform an intangible idea into a tangible and commercially viable product. From making cosmetic products in the kitchen to writing young adult fictions in the café, women creators face harsher challenges and more substantial obstacles than their male counterparts. In this session, learn how to know and develop your intellectual property rights, namely patent, trademark, copyright, or trade secrets, and how to control and develop your ideas through licensing, franchising, and other channels of distribution for commercialization, to help pave your road to success in today’s global marketplace.