Adrienne Moch - Adrienne Moch/Writing & Editing

Session Track: Session 1 Running Efficiently / Track B-1

Session Title: Communicate Like a Superstar; Write Your Way to Greater Business Success

Session Description:

You can't judge a book by its cover...but prospective clients will often make decisions about whether to do business with you based on something they read. In this enlightening session, you'll learn easily actionable tips to ensure your written materials compel, rather than repel. Discover why engaging copy is so important; how to begin writing projects, including what you must do before striking the first key; and the secrets great editors know. Plus, receive a handy guide containing common writing errors (and solutions to them) and a list of "tricky" words that are often misused.